book of vile darkness

The 3rd edition book of vile darkness was a waste of money in my opinion. It contained very little of substance and sold itself though sheer power of its name sounding cool. It looks like the 4th edition incarnation of this book may be the same. Wizards announced December 20th as the release date for this product here is the official text

Book of Vile Darkness
D&D Game Supplement
Robert J. Schwalb
This roleplaying game product is intended for Dungeon Masters looking to broaden their campaigns to include dark subject matter and truly evil threats. It features a detailed look at the nature of evil and the complex challenge of confronting the many dilemmas found within the deepest shadows.
It includes:

• A 32-page facsimile of the Book of Vile Darkness, filled with malignant secrets and musings that can inspire adventures or entire campaigns.

• A 96-page game supplement that provides Dungeon Masters with sample roleplaying encounters, adventure hooks, skill challenges, rituals, and lore for some of the most despicable creatures to infest any campaign world, new character options for players who like to flirt with evil.

• A full-color, double-sided poster map presenting iconic evil sites for heroes to explore.

Item Details
Item Code: 34416000 Release Date: December 20, 2011 Price: $29.95 ISBN: 978-0-7869-5868-9 

The thing that makes me think this might be a money grab is the sheer thinness of this volume. 96 pages of actual content. This is compared to 320 pages in the payers handbook for roughly the same price. Wizards really needs to drop the hardcovers for every product business model. This should be a supplement that should cost no more than $20 and be released in soft cover format